The covid years have boosted numerous small businesses, with their major platform of advertisements being social media sites like Instagram, Facebook, etc. to gain insights on these sites, videos are a must. In a nutshell, every small business owner has to be a content creator now. Due to these, video advertisements have gained immense popularity. It might seem like a hassle initially, however, it is best to follow and keep up with the trends.
In the following article, you will find everything you need to know about videos, advertisements, and social media.
What Is Video Advertising?
Video Advertisement is one of the newest tricks in the bag to draw customers toward businesses. The business invests in creating short videos which are then circulated onto social media platforms. These videos pop up on the for you pages of the users and urge them to purchase from those businesses. According to the current statistics around ⅓ percentage of customers make their choices based on videos.
People like to spend their time on YouTube daily. The app has an insane amount of traffic every day. The new feature Shorts feature of YouTube is convenient for distributing videos. Even though video advertisements are very helpful in finding your target audience, it is vital to keep up with the recent trends and make the videos valuable as well as relevant.
Different social media platforms have different meters of content that they prioritize on their pages. Video advertisements have to be catchy enough to maintain communication with the customers. This is what successful video advertisements are about.
Why Is Video Advertising Beneficial?
When we talk about video advertisements the topic of why video advertisements are important or beneficial is bound to rise. The following points will elaborate on why video advertisements on social media are important for a business’ reach.
The mass is interested in watching videos : Videos are beneficial to businesses and organizations in more ways than those that are visible. A 30-second video is capable of providing a gist of what the individual wants to convey. It is much easier than reading a 5-minute article. People are more interested in watching videos than reading paragraphs of text.
The mass actively shares videos : People who watch videos have the habit of sharing them on the go. When videos are being shared they become very reliant. The mass will share videos only if they find them relevant to their cause. According to statistics, around 92% of people share videos with their friends. This will help the business create good brand awareness for itself.
Videos help in getting conversions : Videos are extremely important in earning conversions for a business. One video can be responsible for an increase in 80% conversion of a business. Investing in videos can turn out to be the best promoter for a business.
Videos are helpful in the fast transmission of information : Videos are the easiest tool to provide audio-visual stimuli to buyers. A 30-sec video holds the capability to uphold a design in a very enticing manner. It is better than investing 5-7 minutes into an article. This way the brand gets a lot of exposure.
How To Make a Video For Advertisement?
Making a video sure sounds daunting at first, but with the correct guidance, it is a cakewalk. Video shooting is not a high-budget affair anymore. A classic, Instagramable video can be shot with basic types of equipment.
Here is an outline that you need to follow:
Decide the purpose of the video A video advertisement should be created keeping in mind the purpose it should serve. The audience should contact the business, share it, download anything if necessary or buy any product and service. Once the purpose has been finalized, the target audience is easy to find. After these criteria have been met, the advertisement can be produced accordingly.
Get a video script ready Once the purpose and target audience are set, it is time to create a video script. A catchy advertisement should have a compelling storyline to draw an audience. The main objective of the video needs to be upheld properly. Any haphazard script will be an obstacle in the way of a viral video.\
Make sure to have a storyboard The creative head behind the video should be responsible for drawing a storyboard for the video. This will make it easier for the cameraman to shoot the video accordingly. The storyboards should be drawn keeping in mind individual shots. This will make the system organised and easy to organise.
The Shooting Once the above steps are done, shooting the video will be comparatively easier. Preparation is the key to a successful advertisement. Shooting a video does not need hefty pieces of equipment. As long as it is done in a decent motion camera, it should be good.
Editing and compiling the video The final and most important step begins when the video footage is ready. Here you can add punch lines, animations, and a lot of elements to make the video catchy.
Where To Use Videos For Advertising On Social Media?
After getting your video advertisement ready, it is now time to find the perfect platform or platforms to post it. Social media platforms are the best when it comes to circulating and accepting videos. Here are a few of the platforms and how they work.
Facebook Facebook is the OG social media spot to share videos. It is easy for the mass to view and share videos. Facebook also allows paid partnerships to advertise some of your videos. 30-second videos are the best for Facebook.
Instagram Instagram is the new social media hotline. It majorly runs on pictures and videos. So it's natural for video advertisements to do good on Instagram. They pop up anywhere on the fly pages. 30-60 second videos are the best for Instagram.
Twitter Twitter allows both organic and paid advertisements. 15-30 second videos are the best for Twitter.
YouTube YouTube needs no introduction. It is one of the only sites that let the individual decide the length of their video.
LinkedIn LinkedIn is a purely business-oriented site. 30-second videos are the most catchy ones to post to business engagements.
Video advertisements on social media have taken over everything. It is a brilliant marketing strategy that increases insights and reaches. Online businesses should invest in them.