How to choose right background music for your videos
As humans, we have a strong connection between music and its visuals. When you listen to the theme song of ‘Game of Thrones’ it immediately takes you to imagine the medieval times and all the characters you saw as heroes and villains come alive. You listen to ‘My heart will go on’ and the titanic appears with Jack and Rose on it.
This is the power of music and how they complement the story of every video. Your choice of music sets the tone of your video. The right music can elevate a picture from good to great. It is your chance now to stay with your viewers forever. But, how to choose it? Keep reading till the end.
Understand the type of Video
The first step is to identify the type of video you are making. The type of content it uses will define the genre of music that suits the video. Always keep a subtle outlook of what type of emotions do you want to pamper inside the viewer’s mind with the video. What type of music can exactly reinforce this emotion, the character, and the images? You must be clear inside your head first.
There are many types of films. Starting with informational and educational films, you need to maintain the viewer’s attention at all costs. Or you might be telling a story, the music will need to be something that advances the plot, heightens the emotions, and plays its part well in telling the story. If you are just making ads or promotion videos or maybe announcements of some kind, you must look into something that grabs attention with a preferably easy call to action. For a twitch stream or a daily vlog, you should use exciting music that compliments the situation. It may demand multiple sets of music though.
Identify your audience
Now you need to understand the probable audience or maybe your followers. Prepare a list of a small set of audiences from understanding their habits. Then you’d know what excites them and grabs their attention, maybe a piece of new viral music or maybe an old tune. Careful understanding of the demography is important. Putting up music just for the sake of it can turn disastrous. Take your time, think like an RJ making a favorites playlist and then put the music.
Some of us are not experts in identifying the genre before we search the music. We have a tune in mind but are unable to find our exact words or need. Here are few genres that you can put down as a chart of reference, every time you begin your search. These genres will work as background music and the type of videos each genre would fit.
Cinematic: It is a sort of music that heightens the emotions, holds on the eyes of spectators, and builds it up towards a climax. This genre works best with narrative films, travel, landscape, and anything that is shot outdoors.
Ambient: You want calm and soothing attention that is needed in either shot of a romantic story or a horror movie that soothes the senses before scaring them, you must use ambient music. It has the power to make viewers both easy and relaxed or uneasy and tensed like in psychotic thrillers.
Acoustic: Acoustic music is always great for storytelling. It has a minimum interference in the background and dialogues are heard easily. It may be melancholic, contemplative, uplifting, or positive. It is a very versatile genre that drives a story well.
Jazz & Classical: If your scene or narrative, demands certain sophistication, a romantic side, or a walk into history, both genres help it very well. It has a very long selection of music available, so research and use the right one, otherwise, you will end up alienating your audience.
· Electronic: It is a very broad category, with a wider appeal than you may think. A thought-provoking, industrious, and curious feel might come with it. Electronic background music is used majorly in action films.
· Holiday: Travel videos or the holiday season promotions widely use this genre of music in the background.