How to choose right background music for your videos

As humans, we have a strong connection between music and its visuals. When you listen to the theme song of ‘Game of Thrones’ it immediately takes you to imagine the medieval times and all the characters you saw as heroes and villains come alive. You listen to ‘My heart will go on’ and the titanic appears with Jack and Rose on it.

This is the power of music and how they complement the story of every video. Your choice of music sets the tone of your video. The right music can elevate a picture from good to great. It is your chance now to stay with your viewers forever. But, how to choose it? Keep reading till the end.


Understand the type of Video

The first step is to identify the type of video you are making. The type of content it uses will define the genre of music that suits the video. Always keep a subtle outlook of what type of emotions do you want to pamper inside the viewer’s mind with the video. What type of music can exactly reinforce this emotion, the character, and the images? You must be clear inside your head first.

There are many types of films. Starting with informational and educational films, you need to maintain the viewer’s attention at all costs. Or you might be telling a story, the music will need to be something that advances the plot, heightens the emotions, and plays its part well in telling the story. If you are just making ads or promotion videos or maybe announcements of some kind, you must look into something that grabs attention with a preferably easy call to action. For a twitch stream or a daily vlog, you should use exciting music that compliments the situation. It may demand multiple sets of music though.


Identify your audience

Now you need to understand the probable audience or maybe your followers. Prepare a list of a small set of audiences from understanding their habits. Then you’d know what excites them and grabs their attention, maybe a piece of new viral music or maybe an old tune. Careful understanding of the demography is important. Putting up music just for the sake of it can turn disastrous. Take your time, think like an RJ making a favorites playlist and then put the music.


Musical genre