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5 Tips to Post best-quality videos on Facebook

Facebook came way before Instagram and it has adopted many of its new traits from WhatsApp and Instagram. They want to let people hooked too as more and more people are moving on to use Instagram and Reels. The fact that Facebook has 1.62 billion daily active users is enough to motivate anyone to make an easy presence on the planet. You don’t want to lose this tremendous opportunity due to poor quality uploads. Right?

An influencer like you must be prepared with the knowledge about how and in what format your videos on Facebook should be. Blue Owl is obliged to provide you the best information as we did in our similar blog for high-quality Instagram videos. Check it out too.

The best video formats

Facebook supports many types of video formats like 3gp, WMV, DVI, etc. but the most reliable quality is achieved with Mpeg4 format. H.264 is also fine to use which is similar to MP4. This format is widely used on all social platforms so you can use a single edit everywhere. Whether it is from Adobe Premiere Pro or Final Cut Pro X, you can set it right and publish with the desired settings.

Recommended Audio Format

AAC with an audio compression of 128Kbps+ is best for audio on Facebook. Mp3 format is taken obvious choice by non-professional creators but if you got tools, why not try the best you can. Whenever you are downloading a piece of copyright-free music, try downloading in the AAC format itself. One surprising fact for you though, over 80% of the Facebook video content traffic is without any audio. Which means that you need to be more quality conscious.

Perfect Aspect Ratio

The horizontal to the vertical size of any video is called its aspect ratio and is written in the same way as well. Most of the videos seen on Facebook are shared posts so we have two view modes, either landscape or portrait.

The landscape videos are wider and have a horizontal orientation. The portrait videos on the other side have a vertical orientation. Square and portrait orientation is more popular for shorter content that stops people from scrolling. Putting out content longer than a minute must be tried in landscape mode.

Below are the options for all three modes:

  • Landscape – 16:9 or 1280*720px

  • Portrait - 9:16 or 720*1280px

  • Square - 1:1 or 600*600px (minimum)

The video frame rate is not accepted to be higher than 30Fps on Facebook. Video size of up to 4 Gb is upload-able. So, have a progressive scan and H.264 compression. For a mobile view, the size compresses to 2:3 automatically.